This standard covers the skills and knowledge required to market wood fuel products to customers. It involves identifying appropriate marketing and communication techniques and their costs and benefits, communicating appropriate messages about wood fuel products, including their benefits and impact on the environment and evaluating marketing activity to make sure it is bringing sufficient return for the organisation.
Outcomes
Performance Criteria
You must be able to:
1. identify realistic markets and products for sale and assess suitability
2. determine the specification and quantities of each product to be marketed
3. quantify and value products to be marketed
4. determine methods and point of sale according to organisational requirements
5. obtain best return for each available product nd service, efficiently, and in accordance with organisational policy
6. keep accurate and up-to-date records according to legislation and organisational requirements
Knowledge & Understanding
You need to know and understand:
1. legal duties for health and safety in the workplace and legislation covering your job role
2. why marketing and promotion is important
3. different ways to promote wood fuel products
4. fuels sustainability credentials and benefit of using sustainably produced wood fuel and how this benefits woodland management
5. carbon saving of wood fuel product in comparison to gas, oil coal or electricity
6. how buying from a local supply helps the local economy and supports local jobs
7. benefits of using recycled or reclaimed wood
8. how to tie marketing and promotional activities in with the seasonal demand for wood fuel products
9. existing and potential customers
10. what motivates people to buy wood fuel
11. benefits of different types of wood fuel products and how to portray them to customers
12. how important environmental messages are to your customers
13. how to evaluate which marketing and promotion mediums will reach your audience
14. how to identify the costs and benefits of different marketing and communication techniques
PROWFP7 - Market wood fuel products
Overview
This standard covers the skills and knowledge required to market wood fuel products to customers. It involves identifying appropriate marketing and communication techniques and their costs and benefits, communicating appropriate messages about wood fuel products, including their benefits and impact on the environment and evaluating marketing activity to make sure it is bringing sufficient return for the organisation.
Outcomes
Performance Criteria
You must be able to:
1. identify realistic markets and products for sale and assess suitability
2. determine the specification and quantities of each product to be marketed
3. quantify and value products to be marketed
4. determine methods and point of sale according to organisational requirements
5. obtain best return for each available product nd service, efficiently, and in accordance with organisational policy
6. keep accurate and up-to-date records according to legislation and organisational requirements
Knowledge & Understanding
You need to know and understand:
1. legal duties for health and safety in the workplace and legislation covering your job role
2. why marketing and promotion is important
3. different ways to promote wood fuel products
4. fuels sustainability credentials and benefit of using sustainably produced wood fuel and how this benefits woodland management
5. carbon saving of wood fuel product in comparison to gas, oil coal or electricity
6. how buying from a local supply helps the local economy and supports local jobs
7. benefits of using recycled or reclaimed wood
8. how to tie marketing and promotional activities in with the seasonal demand for wood fuel products
9. existing and potential customers
10. what motivates people to buy wood fuel
11. benefits of different types of wood fuel products and how to portray them to customers
12. how important environmental messages are to your customers
13. how to evaluate which marketing and promotion mediums will reach your audience
14. how to identify the costs and benefits of different marketing and communication techniques