This standard is about preparing information for the public and press, in the form of publications such as fact sheets, pamphlets, and booklets to accompany productions. It also includes publicity material such as production billings, press releases, related websites, online material, social media presence and fact sheets.
It is about writing, editing and preparing material for publication, and knowing what information to issue and how best to present it according to the nature of the audience. Such material may be produced during production, as well as in post production.
It involves demonstrating an awareness of the legal and ethical considerations surrounding the release of information to the press and public, especially where sensitive or contentious issues are involved.
This standard is for those involved in marketing productions.
Performance Criteria
You must be able to:
identify and agree the requirements of post-production publications with decision makers
check and confirm with decision makers the resources and timescales needed to produce release material
discuss and agree the style, intended audience, content, length and platforms for release material with appropriate people
collate and assess factual and graphic material for relevance and accuracy
prepare draft copies that meet requirements
discuss draft release material with decision makers as required
agree final material which balances the needs and interests of the audience with time, costs and legal constraints
maintain communication with relevant people to produce and deliver release material on time and within budget
make sure material complies with research findings, agreed content and style, editorial policy and platform specifications
identify and remedy any errors or omissions in proofs without delay
confirm that all content has been checked for copyright
check and confirm delivery and distribution are carried out as agreed
inform authorised people about how release material can be publicly obtained
Knowledge and understanding
You need to know and understand:
editorial policy and how it affects the use of material
intended audience, and the implications for selecting material
timescales and resources needed to produce material
who you need to liaise with and when including decision makers, designers, printers and publishers
the purpose, scope, style and format of material
legal and ethical constraints associated with publications including those relating to sensitive or contentious issues
how to confirm that copyright checks have been put in place for all released content
how to identify and remedy errors and omissions in proofs
use of taster and behind-the-scenes materials on social media
Overview
This standard is about preparing information for the public and press, in the form of publications such as fact sheets, pamphlets, and booklets to accompany productions. It also includes publicity material such as production billings, press releases, related websites, online material, social media presence and fact sheets.
It is about writing, editing and preparing material for publication, and knowing what information to issue and how best to present it according to the nature of the audience. Such material may be produced during production, as well as in post production.
It involves demonstrating an awareness of the legal and ethical considerations surrounding the release of information to the press and public, especially where sensitive or contentious issues are involved.
This standard is for those involved in marketing productions.
Performance Criteria
You must be able to:
Knowledge and understanding
You need to know and understand: